Google Pixel 6 and Whitechapel — why ditching Qualcomm is a big deal
Google Pixel half-dozen and Whitechapel — why ditching Qualcomm is a big bargain
Google is reportedly creating its own system-on-chip for the Google Pixel half dozen. Codenamed Whitechapel, as reported by 9to5Google, the visitor is apparently working with Samsung for design specifications and manufacturing. We don't know a whole lot about Whitechapel right now, but rumors about it accept flown around for a petty while.
Whitechapel stands to compete with Qualcomm and offer an feel akin to Apple tree'due south Bionic chips for the iPhone 12. That's the dream, just I don't expect that to happen, at least non in the first generation.
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With Google controlling the scrap, that could also theoretically mean Apple-length support for Pixels since it's usually Qualcomm that gets in the way of long-term support on Android.
It would be a huge step away from Qualcomm's virtually monopoly (especially in the US) on powering Android phones, but things rarely work out as we might hope. Google stands to proceeds a lot from Whitechapel, but information technology could also all go down in flames.
Why Whitechapel for Pixel 6 could exist a big deal
Right at present, we know very little about Whitechapel. A study terminal year from Axios claimed that Google wanted to design its own scrap in collaboration with Samsung. The latter would have input, offer communication, and end up manufacturing the scrap on its fabrication procedure. This mysterious SoC would allegedly be an octa-cadre ARM design and accept a portion of it dedicated to an always-on Google Banana.
Besides that, we don't know much else. That said, Whitechapel could mean a whole lot for Google and Android as a whole. For starters, Google having command over the hardware and software for Pixels could spell longer support. Pixels currently become iii years of OS updates, which pales in comparing to how long Apple tree supports iPhones.
Qualcomm is a major hindrance in this update process, so Google using its own chip for Pixels could result in much longer support. I suspect that it wants to back up its Pixels for longer, but it merely can't at this bespeak. If Pixels eventually approached the five- or six-year mark for platform updates, they'd exist even easier to recommend to people.
If Google's designs its ain chip, that would mean it could implement its own enhancements correct on the dice. As information technology stands now, Google adds boosted elements to the Qualcomm chips information technology sources, such as the Neural/Visual Core and Titan M chips. With Whitechapel, Google could build those into the SoC itself, saving on PCB space in the phones themselves.
Finally, Whitechapel could hateful a lower cost to produce Pixels. If Google controls the hardware, it'south non jump to Qualcomm'southward sometimes high pricing. Nosotros could even encounter Whitechapel in lower-tier Pixels, like the A series, if the toll to Google is depression enough.
What could go incorrect with Whitechapel
With Samsung helping with the entire process, you can await Whitechapel to feature at to the lowest degree some Exynos DNA. If those fries came anywhere close to matching Qualcomm'south performance metrics, I'd be more excited. However, considering the Exynos letdowns in previous years, I can't say that I believe Whitechapel volition match the Snapdragon 888.
Going back to what I mentioned earlier, Whitechapel could equal cheaper Pixels, if Google sold huge numbers. But Pixels don't sell at nearly the same book as iPhones or Galaxy devices, so Google going with its own chip could mean a higher cost since information technology doesn't sell handsets at the calibration it might demand to. We may not like albeit it, only Pixels just don't mean much in the grand scheme of smartphone sales.
I besides have to wonder most Google'south quality command with Whitechapel. Having owned many of the Pixels — and Nexuses before them — I know that QA is non Google's potent arrange. Whether it was the brandish issues with the Pixel ii XL, cameras declining on the Pixel 2, battery drain on the Pixel 3, or the faulty hardware manner dorsum on the Nexus 6P, it's easier to list which Google phones haven't had problems.
And so while Google having more control over the Pixel (and possible Pixelbook) hardware could be good, it could also be a significant problem because the company'southward track record.
We won't know for sure until we get our hands on a Whitechapel device and see how it performs long-term, merely the anticipation remains all the aforementioned.
Pixel 6 Whitechapel outlook
Whitechapel stands to be a large bargain for Google and for Android enthusiasts, though it could also fail spectacularly. We just don't know much most it right now, though we could possibly hear more as the year goes on. If 9to5Google'due south sources are right, so we won't accept to wait too long to find out — the Pixel 6 will arrive this autumn.
I don't desire to jump to conclusions, nor will I say that Whitechapel will bear upon Qualcomm (or even MediaTek) in any meaningful way. Pixels only don't sell in vast numbers, pregnant that Whitechapel won't ever match the Bionic series in terms of scale. That fact lonely makes me skeptical that Whitechapel will lead to lower-price Pixels unless Google starts eating into its ain profit margins.
While we might hope that Google and Samsung can muster something to rival even last year's Snapdragon 865, I remember it's best to atmosphere our expectations. The kickoff generation of anything is bound to have bug.
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Source: https://www.tomsguide.com/opinion/google-pixel-6-and-whitechapel-why-ditching-qualcomm-is-a-big-deal
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