How To Set Up Exhibition Booth
A booth pattern is like the icing on a cake. It won't make the cake taste nice just information technology definitely makes the cake stand out. The ultimate goal of your booth is to:
- Take hold of the attendee'south attention.
- At the aforementioned time be on-make.
- Reply the question "Who you are and what yous do"
A lot of businesses can exercise #ane but not #ii.
Grabbing attention is easy. Blueprint a huge pinkish booth and become all your male staff to wear pink singlets and skirts and your company will exist guaranteed to exist the talk of the show. The hard part is really grabbing attention while at the same time being on-brand.
The seven ideas covered in this post are:
- Catch attention and exist on-brand
- Articulate who you are and what you do
- Colours, colours, colours
- Utilise lighting to focus attention
- Contain motion into your booth
- Use focal points to directly attention
- Be different with unique shapes and materials
ane. Grab attention and be on-brand
The goal of your booth is to grab attention which is the easy part. Design a huge pinkish booth and get all your male staff to article of clothing pink singlets and skirts and your company will be guaranteed to be the talk of the evidence. The hard part is actually grabbing attending while at the aforementioned time beingness on-brand.
One of the mistakes, beginner exhibitors make during their trade show planning procedure is they pick the cheapest booth without considering the attending-grabbing prospects of information technology. Picking the cheapest booth option vs a more expensive berth design might exist the difference betwixt a trade bear witness success and a trade testify failure. Worst of all, most exhibitors tend to play it safe and blend in with the crowd.
"If the attendee doesn't see y'all, she won't be able to make the conclusion of whether to stop or non." – Steve Miller
ii. Articulate who you are and what you lot practise
Last yr, I was at a trade show for the printing industry and there was this booth with a huge submarine-shaped hanging sign.
This was the one. It definitely stood out amidst other exhibitors. However, to this day I nevertheless don't know who the company is and what they do. I know for sure it definitely isn't Australian Submarine Corporation or another submarine building company.
You can go all the attention you lot desire but if no one knows who you are and what you practice, all those attending won't convert into brand equity and most importantly sales.
Hither is one that I like because:
- Information technology is uncomplicated
- It stands out
- Most importantly yous know what the company does – Artificial Intelligence
3. Colours, colours, colours
"Many years agone, somebody decided that IBM'south "Big Bluish" was the corporate expect. If you were going to be taken seriously by customers and competitors at a trade testify, and then you had to take that same rich blue colour in your showroom materials and fabrics. Also, you can't go incorrect past picking the same colours equally everybody else, right? It'south safe. So over the years, we've seen a lot of "Big Blue" wannabes at shows effectually the globe. In reality, all this does is brand everybody look alike. That's exactly the opposite of what you want. Every day you and your company work hard to separate your company and products from the competition. Yous vanquish your brains out to show that yous're superior and dissimilar in some form, correct? And then and so why become to a merchandise bear witness, where thousands of current and potential customers are wandering through the hall, and blend in with everybody else? Information technology doesn't make sense." – Steve Miller, author of How to Get The Well-nigh Out of Merchandise Shows
In short, avert choosing colours that blend in to be safe. You invested a lot of money to exhibit at the merchandise show to concenter new leads and clients so why alloy in with anybody else.
4. Utilize lighting to focus attention
Lighting attracts attention and it tin besides be used to spotlight products that y'all desire to promote which will give it the attention it deserves. Another good use of lighting is to create motions in the booth. On the other manus, too much lighting volition cause attendees to steer clear away from that surface area.
Here are some examples of exhibition stands with splendid utilize of lighting.
…or y'all tin can utilise backlit signs to stand out besides.
5. Incorporate move into your berth
Virtually exhibits are static – walls, hanging signs, counters, etc. An effective yet underutilised method to grabbing attention is to incorporate some type of movement in your exhibit. Information technology could be a video wall, a alive mascot, or a product demo. The more unexpected, the more attention you lot will receive.
Hither is a TomTom booth doing a live product demo in front of a huge audience.
…or create a 4K OLED tunnel-like what LG did in IFA, Europe's largest electronics trade show.
Here's a quick 1-minute video of the tunnel.
6. Utilise focal points to directly attention
Focal points are used to directly the attention of viewers to a specific location. They are generally incorporated in photography, compages, and paintings.
For instance, take a look at this aquarium.
Which function of the aquarium grabs your attention?
The 2 mountain peaks? That is what focal points exercise. They focus the attention of your attendees on a specific area.
The do good of having a focal point is it gives you lot the ability to "control" where you want attendees to await. In a merchandise show, using a large structure as a focal betoken volition enable your brand to draw attention and stand out from the rest. Hanging signs with the company's brand proper name is ane of the best displays to use as focal points.
Towers are besides another first-class exhibition display for focal points.
vii. Be different with unique shapes and materials
Incorporating unique shapes and materials that are non commonly used by other exhibitors is also some other way to stand out from the crowd. For example, if virtually exhibitors use a circumvolve hanging sign, become for a hanging sign with the shape of a rocket.
Here are iii examples of trade show booths that use unique materials to stand out.
Epitomize
The 7 ideas covered in this post to design a trade show berth that stands out are:
- Catch attention and be on-brand
- Articulate who you are and what you do
- Colours, colours, colours
- Use lighting to focus attention
- Incorporate motion into your booth
- Use focal points to direct attending
- Exist different with unique shapes and materials
Our range of exhibition displays
How To Set Up Exhibition Booth,
Source: https://selbys.net/blog/stand-out-exhibition-stand/
Posted by: smithpustrythe.blogspot.com
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